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Why Hiring a Team of Calligraphers Can Be a Game-Changer for High-Volume Events

— Featuring our recent Amazon activation at Evergreen Brickworks (Check out our event reels HERE)

When it comes to live event personalization — whether it’s for a conference, trade show, corporate event, or media launch — figuring out how many artists you’ll need isn’t always straightforward. The answer depends on a few key factors:

• Event duration
• Guest count
• Type of personalization
• Whether every guest gets a personalization
• Setup & complexity
• Traffic flow expectations
• Client goals and brand experience (Do you want high-speed output, or do you want to prioritize a more interactive & luxury experience? Both approaches work beautifully — it just depends on what kind of experience you're aiming for, and making sure we plan around it)

These small details can completely shift the scale of what’s required behind the scenes — especially if the timeline is tight.

650 Pucks. 2 Hours. 7 Artists.

During a recent Amazon brand activation at Evergreen Brickworks in Toronto, our team was tasked with completing 650 personalized hockey pucks — all within a tight two-hour window. These pucks served as customized keepsakes for guests, and delivering that many high-quality pieces in such a short timeframe required careful planning. To meet the demand without sacrificing detail or guest experience, our group of seven professional calligraphers and engravers from Toronto teamed up, working seamlessly together to complete the activation efficiently and beautifully.

Why Multi-Artist Teams Work So Well for Brand Events

Bringing in a team isn’t just about speed — it’s about crafting a guest experience that feels smooth, luxurious, and thoughtful from start to finish.

✅ Minimize wait times: No long lines or guest frustration — our setup allows traffic to flow efficiently, keeping energy high and guests engaged.

✅ Maximize impact: More guests = more impressions. When more people receive personalized items, more people connect with your brand on an emotional level.

✅ Consistent quality: We work only with trusted professionals from our network, ensuring every guest receives a beautifully finished piece, no matter how many artists are on site.

✅ Built-in flexibility: Whether you need 1 or 10 artists, we tailor the team size based on your goals and the event format.

A Note to Future Clients

Whether you're planning for 100 or 1,000 guests, we’ve built a strong network of skilled artists ready to bring your personalization vision to life. When scale meets skill, the results speak for themselves — and your guests will walk away with something unforgettable.

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Ready to plan your next high volume event? Get in touch HERE or send me a message directly at hello@jwlettering.com to start dreaming up your next custom event experience!