Creating Lasting Impressions: On-Site Personalization at Influencer Events | Fresh Beauty
As a Toronto-based calligraphy and hand engraving artist, I had the privilege of collaborating with Fresh Beauty at their influencer event recently to celebrate the launch of their exciting new product, the Lotus Youth Preserve Refining Dream Toner. The event, held at the mesmerizing Illuminarium Toronto, was an extraordinary experience where guests had the chance to interact with the product and personalize their very own beauty items.
For this event, I was honoured to provide both hand engraving and bottle painting personalization, a combination service which added a unique touch to each guest's experience. What made this event even more special was the fusion of these two services, which not only elevated the aesthetic of the products but also allowed attendees to take home a one-of-a-kind, personalized keepsake. See my Instagram reel here!
Why On-Site Personalization Matters for Events
Events like these are all about creating memorable experiences that resonate with your audience. In today’s digital-first world, personalization has become a key differentiator. Whether it's a product launch, influencer gathering, or corporate event, adding an interactive element where attendees can personalize their items elevates the experience.
Here’s why on-site personalization can make all the difference:
1. Creates a Unique Experience for Every Attendee
Guests love being a part of something special. When they can personalize their products on the spot right in front of their eyes—whether it’s through engraving a name or painting a custom floral design—they form a deeper connection to the brand and product. This is what sets your event apart and makes it unforgettable.
2. Enhances Product Visibility and Buzz
Personalized items naturally generate more buzz and excitement, both at the event and on social media. Attendees are more likely to share their one-of-a-kind products with their followers, which in turn creates more awareness for the product launch. Think of it as an organic marketing tool that’s powered by your attendees themselves!
3. Boosts Brand Engagement
When people can interact with a brand on a deeper level, it increases engagement and builds brand loyalty. Personalization brings a brand’s story to life, and it’s a fun, tactile way for guests to feel connected and engaged with the brand. For Fresh Beauty's launch of the Lotus Youth Preserve Refining Dream Toner, custom floral designs that included a dreamy blue Lotus was available to choose from and it matched not only the dark blue packaging of the product but also the ingredient itself!
Why Hire Me for Both Engraving and Bottle Painting?
While many event personalization services focus on one aspect—be it engraving or painting—I believe in the power of combining both to create an even more dynamic experience. Here’s why you should consider hiring me for both services at your next event:
1. A Seamless Experience
By hiring one artist to do both engraving and bottle painting, you simplify the logistics of your event. I can move seamlessly between these two services, creating a fluid and enjoyable experience for everyone.
2. Greater Customization
Having both engraving and painting options allows your guests to truly customize their items. Some may want a personal message etched onto the bottle, while others may prefer a splash of artistic color. Offering both ensures there's something for everyone and elevates the level of personalization at your event.
3. Stand Out with Unique Designs
Both engraving and painting bring distinct aesthetics. The precision of engraving adds sophistication, while the creativity of bottle painting adds flair and playfulness. This combination makes for an eye-catching experience that leaves a lasting impression—perfect for a product launch or influencer event.
A Behind-the-Scenes Look at the Fresh Beauty Event
The Fresh Beauty influencer event was an incredible opportunity to showcase the versatility of my craft. Guests were invited to visit my station and personalize their Lotus Youth Preserve Refining Dream Toner bottles with custom engravings and/or delicate hand-painted floral designs. The process was not only fun for the attendees, but it also allowed them to take home something truly special. The feedback I received from the guests was heartwarming, with many commenting on how meaningful it was to have something personalized and unique to commemorate the event.
The setting at Illuminarium Toronto was an immersive, art-forward s
pace, which complemented the beauty and creativity of the personalization process. It was the perfect "under the sea" backdrop for an evening of socializing, brand discovery, and—of course—custom artistry.
Ready to Elevate Your Event?
If you’re planning an event and want to offer a unique, interactive experience for your guests, I would love to collaborate with you. Whether it’s for a product launch, corporate event, or intimate gathering, my combination of calligraphy, engraving, and bottle painting will create an experience that guests will remember long after the event is over.
Let’s make your next event truly unforgettable—one personalized piece at a time!
For more information on my services, please reach out via my contact page. Together, we can design a creative and memorable experience for your brand’s next event.
